The Edit

The Diffusion Tee is Here A study in industrial gradients. Hand-manipulated and Unrepeatable. The first batch of the new era is here. The Diffusion Tee is a study in industrial gradients - shades of smoke, ash, and concrete. These aren't mass-produced shirts. Each piece has been hand-manipulated in our studio through a multi-stage bleach and over-dye process. And because of the manual nature of the production, no two are identical. This run is strictly limited to 32 pieces, only 27 white and...

I’m coming to you with a different sort of update today. In the spirit of transparency: I’ve spent the last year trying to expand and simplify Double Kick at the same time. In that pursuit, I’ve realized I was building a "shop" when I should have been building an identity. The whiplash of sales, bundles, and "always-on" inventory has created a lot of noise. And honestly? It’s diluting the voltage of what this brand is meant to be. (And probably confused the hell out of you in the process.)...

THIS MIGHT BE THE COOLEST RELEASE EVER. (And I’m not even being dramatic.) If you’ve been waiting for a sign to finally evolve out of your "sad beige" era, this is it. I’ve been holed up in the studio performing literal surgery on vintage blanks and archival remnants to bring you this drop. And honestly? These are some of the coolest designs I’ve ever done. Period. It’s giving "industrial-luxe meets I-might-start-a-cult," and I’m obsessed. The Goods: The Mixed-Media Patches: You won't find...

This is Wardrobe Architecture It’s not just clothing; it’s a tactical advantage. If your closet feels full but nothing feels right (been there), you aren't the problem - your strategy is. Most of us are taught that style requires variety, but true aesthetic coherence requires intention. You don’t need 40 new pieces every season; you need the ones that feel like artifacts, not just outfits. I built the Double Kick because I was tired of the noise of fast fashion. I wanted to create a "third...

Welcome to The Graveyard Double Kick has evolved, as you've no doubt noticed. What started as a response to a void in the market has become something sharper, more considered. To make room for this new era, the upcoming brick and mortar store, and some higher-touch pieces I’ve been prototyping in the studio, I have to clear the fluff - and this time, apparel is getting the chop. So I’ve moved 15 legacy apparel pieces into The Graveyard. These are the designs that built Double Kick, but their...

Minimalism with a mean streak Just because it’s black doesn’t mean it’s basic. Most "alternative" fashion is just cosplay in cheap polyester. We’re the third space: a refined, subversive aesthetic for anyone who's tired of the Hot Topic clearance rack. We're what happens when metal music, artistic integrity, and quiet rebellion make out. And our signature piece? The See You In Hell Crewneck, now in a new wash. You asked for a black that matches your internal voltage, no more washed-out...

The Private Collection is Live. Sacred, subversive, and limited edition. You know I love metal and minimalism, and that I'm a diehard feminist. But above all else, I'm an artist, and I've have a lifelong love affair with art history. The way women, in particular, are depicted in art tells you everything about the world at the time: Who was valued, who was controlled, who was idealized, who was erased. Economic and political signals disguised as aesthetics. Because art has never just been...

Tattooed Babes do it better. A new drop is here, And it's cheaper than that sleeve you've been saving for. If you've been around long enough, or you know me in person, you know I love tattoos. I've collected quite a few over the years, and have a long list of ones still to get. So it was only a matter of time before I did a tattoo shirt for the store, and now The Tattooed Babes design is officially live. Available in a white tee, black tee, and cropped crewneck. Heavyweight cotton,...

Only 18 left... And Someone else is already checking out. Quick update for you: I made 100 of the XIII In Memoriam Tee, and I'm starting to run really damn low on them. These aren't “limited edition” in the fake marketing way, they're actually limited edition, and I only have 18 left. So I’m not doing the soft sell here: If you’ve been dilly-dallying “waiting for the right moment” - this is the right moment. Because in about five minutes, someone with faster reflexes and fewer doubts is going...

Building for the long game. Something I've been thinking about lately... I’ve been seeing a lot of noise online lately about how “easy” it is to make money right now, and if you've opened Instagram in the last six months you've probably seen it too. "Just open Canva or start affiliate marketing and you'll be a millionaire by September!" 🙄 And honestly? It’s been rubbing me the wrong way. Not because people shouldn’t make money, they absolutely should. But because “easy” is rarely honest, and...