I Saw It In the Wild



⚔️ Éowyn Energy.

But actually wearable without burning people's eyes.

Over the weekend I saw The Lord of the Rings trilogy in theaters again for the 25th anniversary. Still so iconic. And I definitely cheered in the theater when Éowyn yells “I am no man!” and proceeds to un-alive the Witch-King of Angmar in the most epic way.

But then, when I ran out to get a snack, I saw her. A woman at the theater, wearing that exact quote on a tee.

But the tee? It was an aesthetic crime. Bad font. Harsh colors. Cheap fabric. Full visual betrayal.

And it reminded me exactly why I started this brand:

  • Because we deserve powerful clothing that doesn’t sacrifice taste.
  • Because references don’t have to be corny.
  • Because rebellion can be refined.

What that woman should have been wearing? Our I Am No Man Tee or Crewneck.

It’s a best-selling design for a reason, and totally wearable even if you're not a fantasy dork like me. 🧝🏻‍♀️

Sara Kraus
Founder & Creative Director, Double Kick


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