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The Edit

Subscribe for art, anarchy, and aesthetic heresy from the world of Double Kick.

The Relief of Finally Seeing Yourself

On belonging, alignment, and aesthetic coherence. There’s a very specific kind of exhaustion that comes from never seeing yourself reflected in the aesthetic world. You walk through stores, scroll through feeds, try things on in dressing rooms, and everything is almost right but still wrong. Too girly. Too loud. Too bright. Too sweet. Too flimsy. Too performative. Too… not you. It’s like trying to translate your soul using a language that doesn’t have the alphabet for it. And after a while,...

Your Secret Weapon ✉️

The Panic-Proof Gift For everyone on your list who’s “impossible to shop for.” It’s that time of year when everyone panics and buys the same five gifts that end up forgotten in a drawer. But I know you’re better than that. And so are the people you’re shopping for. Which is why a Double Kick gift card isn’t a cop-out, it’s your secret superpower. It says: I see your taste and I respect it. I want you to choose the piece that feels like you. Because here’s the truth: You shouldn't have to...

Exclusives End at Midnight

Your Final Invitation. A gentle reminder before the window closes. Cyber Monday feels frantic everywhere else. Here, we slow down. Today isn’t about doorbusters or chaos, it’s about answering that quiet internal yes when something feels resonant. If you’ve been feeling the pull toward shopping more consciously this season, this is your last chance to unlock the two Black Friday exclusives. When the window closes tonight at midnight, they head back into the archive. THE EXCLUSIVES Spend $100 →...

Your Black Friday Just Got Better

A different kind of black friday And a today-only bonus thank you for shopping small this holiday season Hey friend, Black Friday is loud, so I’m keeping this simple with an incentive to shop small this season: Buy anything today and I’ll send you a code tomorrow for $25 off your next purchase. Just a quiet little thank you for choosing to support an independent artist. And to help, here's a reminder of all the good stuff in the store right now. It's bound to be the simplest add-to-cart...

Unexpectedly Giftable. Dangerously Good.

The crew that makes every outfit look intentional. It also happens to be cozy, comfy, and stupidly flattering. Most clothes are built for the masses, but I know you’re not “the masses.” Which is why our brand new Third Space Crewneck wasn’t made for the mainstream. It was made to be: Your permission slip to stop trying to fit inside the world’s aesthetic and start building one that reflects you. A wearable collage built from art history, living at the intersection of art and apparel. The...

The Cult Classics Are Calling

Start with the Icons Classic. Effortless. Always a yes. Plus an exclusive surprise I know you're gonna want... If you’re in the mood to treat yourself (or you’re already mentally checked out for the holiday week - because, SAME), start with the pieces that never miss: The Graphics Collection These are the tees everyone talks about. The ones strangers stop you for. The ones you see in the wild and think, damn… I need that. And if you’re eyeing more than one? Our auto-bundle feature makes it...

Last Chance for Knitwear

Get in loser, we're staying warm. Today's the last day to order knitwear for the season. Popping in with a quick heads-up before your day runs away from you: Today is the last day to order knitwear and tapestries if you want either before Christmas. If you’ve been eyeing something cozy-but-cool, for yourself or as a gift, now’s the time. And while we’re here, a little temptation for you: Spend $100 → unlock the First Edition Studio Zine Spend $200 → unlock the Black Label Bag Bundles → the...

Black Friday Done Right

Black Friday Without the Nervous Breakdown The early access event is live - bundles, perks, and zero pressure to panic-buy. Everyone else is out here foaming at the mouth, blasting seizure-inducing banners and screaming about doorbusters. No thanks. I’m opening our Black Friday event early, quietly, and intentionally, that way you can take advantage of the good stuff without the chaos. Here's the lowdown: First, there's a brand new, limited-edition crewneck. Each one is pressed here in the...

The Threshold

When the light wanes. A note on entering the season of shadow and stillness. The season turns and everything contracts. The light fades earlier, the world moves slower. This is the threshold. The in-between. The space where you stop chasing and start listening. It’s a time to choose depth over noise, even in the midst of the chaos of the holidays. To rebuild your own rhythm and let the stillness sharpen you. Step into the dark season with intention. SHOP WITH INTENTION Sara KrausFounder &...

Every Season Is Goth Season

Every Season Is Goth Season Halloween may be over, but we know goth is a mindset Halloween might be over, but the mood hasn’t changed. We don’t do costumes, we do character. The kind that lingers long after the candy’s gone. For those who understand that goth is year-round. Shop the pieces built for the afterglow. SHOP BESTSELLERS Sara KrausFounder & Creative Director, Double Kick Join the Rebellion Get rewarded for spreading good taste. Free shipping, discounts, and more for each new person...